Cut Costs With The Implementation Of An Address Verification System

By David Jensen

Although it seems that it would be relatively simple to keep an address database up to date, address verification is one of the most important things that a company can do to streamline their operations. And in this economy, these kinds of cost cutting measures can be crucial to your long term success.

When packages or other mail is sent to the wrong address companies lose money. The US Postal Service conducted a survey and found that 22 percent of mail is returned due to a wrong address. Paper, ink, and postage are all wasted, not to mention employee hours that were spent mailing items. An address verification system would eliminate this problem or at the very least reduce it significantly.

Managing a database on your own can be fairly difficult. Consider a database with hundreds of thousands of names, phone numbers, and addresses. All of this information has to be current in order to be ensure that the right products make it to the right people.

The average person or family moves every three to five years. Keeping up with that much change is impossible on your own and what about when mistakes are made. Why not enlist the help of address verification software and free up your time to focus on your business.

With a good address verification system, a user can update the database of names and addresses whenever they want. The software is designed to link up to the US Post Office database. Whenever someone moves they have to register with the USPS in order to receive mail in their new location. When that happens the two databases will link up and information will be updated.

It might seem simple and maybe trivial but having correct address information will save a company a lot of money. Returned mail fees can add up quickly but with address verification time is saved and money can be spent on more important things.

Every phone call your service center has to make to deal with an address issue could be time spent on making more sales. For every returned catalogue or product you could be taking a new order and selling other items. With the right software behind your company you'll be able to work at the optimum level and streamline your business.

Address verification can help any company lower the costs of running business while raising the profits. It truly is an easy way to limit headaches while increasing productivity. - 29875

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